PBNs used to be a popular link-building tactic, but they’ve become more of an SEO liability over time. They require significant investment in finding and purchasing expired domains, creating content that’s relevant to the target website, and keeping the technical side hidden from Google. All that time and money could be better spent on a more sustainable, white-hat link-building strategy.

If a PBN does get discovered, it can lead to manual penalties that can cripple a site or even de-index all the sites in the network. And while some of these penalties may not be as harsh as others, they all add up over time and can have a negative impact on a site’s rankings.

Buying PBN Domains for SEO: What You Need to Know

Building a PBN can be very expensive, and the cost continues to rise over time as domain prices increase. Then there are hosting fees, SEO software subscriptions, and other maintenance costs. A small network of 10 sites can easily cost $20,000-$30,000, and that’s not even including the purchase price of premium domains.

The main risk of buying pbn domains for seo is that Google’s algorithm has become increasingly sophisticated at identifying and punishing manipulative practices, and a simple mistake can lead to penalties that ruin your entire network. However, if done correctly, buying and building a good PBN can still deliver results — just be sure to follow best practices.

When purchasing a domain for your PBN, make sure it has a strong Domain Authority and a high number of referring domains. It should also be in a related niche to your primary site to avoid looking unnatural and potentially triggering a penalty from Google.